Last updated: 20 July 2026
Maison Belfair operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). Maison Belfair is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use and share your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. We handle your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies in relation to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read it and understand how your information is collected, used and shared as set out here.
Personal Information We Collect or Process
When we refer to "personal information," we mean information that identifies you or can reasonably be linked to you. It does not include information that is anonymous or de-identified so that it can no longer reasonably be linked to you. Depending on how you interact with the Services, and as permitted or required by law, we may collect or process:
- Contact details: your name, billing and shipping address, phone number and email address.
- Financial information: card and payment account numbers, payment card and account details, transaction details, form of payment and payment confirmation.
- Account information: your username, password, security questions, preferences and settings.
- Transaction information: items you view, add to your cart or wishlist, and products you purchase, return, exchange or cancel, along with your order history.
- Communications with us: the information you include when you contact us, for example in a customer support enquiry.
- Device information: details about your device, browser or network connection, your IP address and other unique identifiers.
- Usage information: how and when you interact with and navigate the Services.
How We Collect Personal Information
We may collect personal information:
- Directly from you: when you create an account, use the Services, communicate with us or otherwise provide it to us.
- Automatically through the Services: from your device when you use our website, including through cookies and similar technologies.
- From our service providers: when we engage them to provide technology or to process personal information on our behalf.
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us, we may use your personal information to:
- Provide and improve the Services: fulfil our contract with you, process payments, fulfil and ship your orders, manage your account, handle returns and exchanges, remember your preferences, enable reviews and personalise your shopping experience.
- Marketing and advertising: send you promotional messages by email or other channels, and show you relevant online advertising based in part on your activity with the Services. You can opt out of marketing at any time.
- Security and fraud prevention: authenticate your account, provide a secure payment and shopping experience, and detect, investigate and act on possible fraudulent, unlawful or unsafe activity. You are responsible for keeping your account credentials safe.
- Communicate with you: provide customer support and maintain our relationship with you.
- Legal reasons: comply with applicable law, respond to valid legal requests and enforce our terms and policies.
Our Lawful Bases for Processing
Under the UK GDPR, we rely on one or more of the following lawful bases when we process your personal information: performance of our contract with you (for example, to process and deliver your order); your consent (for example, for certain marketing and cookies, which you can withdraw at any time); our legitimate interests (for example, to secure and improve the Services and prevent fraud), provided these are not overridden by your rights; and compliance with a legal obligation.
How We Disclose Personal Information
In certain circumstances we may share your personal information with third parties for legitimate purposes, including:
- With Shopify, suppliers and other third parties who perform services on our behalf (such as IT, payment processing, analytics, customer support, cloud storage, fulfilment and shipping).
- With business and marketing partners to provide marketing and advertising, in line with their own privacy notices. You may have the right to opt out of targeted advertising based on your online activity.
- When you direct or consent to the disclosure, such as to ship your order or through social media or login integrations.
- With our affiliates or within our corporate group.
- In connection with a business transaction (such as a merger or insolvency), to comply with legal obligations, enforce our terms, or protect our rights and those of our users.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you live. Shopify may also use certain enhanced features that draw on data from your interactions with our store, other merchants and Shopify. In those cases Shopify is responsible for processing your personal information, including responding to requests to exercise your rights. To learn more, see the Shopify Consumer Privacy Policy at .
Cookies and Tracking Technologies
We and our partners use cookies, pixels and similar technologies to operate the Services, remember your preferences, analyse how our store is used and deliver relevant advertising. In line with the Privacy and Electronic Communications Regulations (PECR), non-essential cookies are only used with your consent, which you can give or withdraw through the cookie banner on our website. These technologies include:
- Essential and functional cookies, including Shopify's, which keep the store working, remember the items in your cart and secure the checkout.
- Analytics cookies, such as Google Analytics, which help us understand how visitors use the Services.
- Advertising cookies, such as Google (Google Ads), which help us measure our advertising and show you relevant ads based on your activity on the Services and other sites.
You can also manage or disable cookies through your browser settings. Please note that blocking some cookies may affect how the Services work.
Third-Party Websites and Links
The Services may link to websites or platforms operated by third parties. If you follow those links, please review their own privacy and security policies. We are not responsible for, and do not guarantee, the privacy or security of those sites or the accuracy of information on them. Including a link does not imply endorsement.
Children's Data
The Services are not intended for children. We do not knowingly collect personal information from anyone under 16 years of age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below and we will delete it.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and information sent to us may not be secure while in transit, so please do not use unsecure channels to share sensitive information. How long we keep your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce our policies. When we no longer need it, we take reasonable steps to delete or anonymise it.
Your Rights and Choices
Under the UK GDPR and the Data Protection Act 2018, you have the right to:
- Access the personal information we hold about you.
- Rectify personal information that is inaccurate, out of date or incomplete.
- Erase your personal information in certain circumstances (the "right to be forgotten").
- Restrict or object to our processing of your personal information, including processing for direct marketing.
- Data portability: receive a copy of your personal information in a portable format.
- Withdraw your consent at any time, where we rely on consent to process your information.
- Opt out of direct marketing at any time, using the unsubscribe link in our emails or by contacting us. If you opt out, we may still send non-promotional messages about your account or orders.
You also have rights in relation to automated decision-making and profiling. To exercise any of these rights, contact us using the details below. We may need to verify your identity before acting on your request, and we will respond within one month, as required by law. We will not discriminate against you for exercising your rights.
Complaints
If you have a complaint about how we handle your personal information, please contact us using the details below so we can try to put it right. If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at .
International Transfers
We may transfer, store and process your personal information outside the United Kingdom, including through Shopify and our fulfilment and service providers. Where we transfer personal information outside the UK, we take reasonable steps to ensure it is protected by appropriate safeguards, such as UK adequacy regulations or the UK International Data Transfer Agreement (or standard contractual clauses), consistent with the UK GDPR.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal or regulatory reasons. We will post the updated policy on this page and revise the "Last updated" date above.
Contact
Store name: Maison Belfair
Company name: Verax Commerce LLC
Company no.: 2026-001953663
Warehouse address: 155 Worlds End Ln, Orpington BR6 6AP, United Kingdom
Company address: 205 N Michigan Ave, Suite 810, Chicago, IL 60601, United States
Email: support@maisonbelfair.com
Phone number: +44 7462 191985
Contact form: Open Contact Form
We aim to respond to your enquiries within 24 hours.
Customer Service Hours
Monday to Friday: 9am – 5pm (UK time, GMT/BST)
Saturday and Sunday: Closed